Many factors can cause hair to fade and all hair will fade throughout wear. Fading is a natural occurrence and is due to how hair colour works, and what comes into contact with it that may cause fading to occur at a quicker rate than it normally would.
Several things can contribute to the hair fading quicker or stripping the colour and/or tone from the hair. This can include; certain ingredients in hair care products, UV protection sprays, abrasive products, general wear and tear, electrical styling tools, plus many other factors.
Something to note is Ash shades and bright colours are particularly prone to fading due to how they are originally coloured and/or toned.
It can be difficult to return the hair extensions to their original shade once they’ve faded, it would require the hair to be recoloured. Although the hair can be recoloured using professional products by an experienced and trained professional, we would not recommend this as it can cause damage.